Marketing

Apple Music Executive Bozoma Saint John to Leave Company

According to a new report from Axios, Apple Music and iTunes marketing executive Bozoma Saint John is planning to leave Apple. The reason for the departure is not known at this point. Saint John currently serves as Head of Global Marketing for Apple Music. She joined Apple after the company purchased Beats Music in 2014, initially...

Apple Seeks to Streamline Global Marketing With TBWA/Media Arts Lab

Apple, seeking to streamline its global marketing, has restructured its relationship with TBWA\Media Arts Lab that will see it spend less time trying to localize brand campaigns, and instead ramp up efforts on its regional and digital output. According a new report from Adweek, Apple has been transitioning its big-budget global campaign work in-house over the...

Nuclear Deal Means Apple Could Soon Sell Products in Iran

Today, U.S. President Obama announced a deal with Iran to curb the country’s nuclear capabilities in exchange for lifting sanctions on the country. This is a move that could open the door for some U.S. businesses. According to a report from The Wall Street Journal, Apple and several other companies have been in touch with...