matcha.tv

Apple Reportedly Bought Matcha.tv For Its Proprietary Algorithm

According to TechCrunch, Apple's recent acquisition of video discovery service Matcha.tv was not based on the company's talent, but rather its proprietary algorithm, the core of how the service brings together video recommendations: With Matcha, however, there’s a very good reason Apple came calling, and that has to do not with talent but with product....