Apple is making a significant foray into the sports broadcasting arena, led by Eddy Cue, the company's Senior Vice President of Services, explaining the company’s ambitions in an interview with GQ this week. The iPhone maker had previously signed a 10-year, $2.5 billion deal with Major League Soccer (MLS) to serve as its primary broadcast...
In the wake of soccer superstar Lionel Messi's highly anticipated North American debut with Inter Miami in July, both Apple TV+ and Major League Soccer’s (MLS) streaming platforms witnessed a surge in U.S. subscriptions. On July 21, the day Messi made his debut with Inter Miami, the MLS Season Pass saw a meteoric rise in...
Apple has announced its MLS Season Pass pricing in Canada, ahead of the 2023 season kick off on February 25. The Apple MLS Season Pass service launches on February 1. Last November, Apple announced it would launch MLS Season Pass, offering the soccer subscription for fans in over 100 countries and regions, part of a...
Apple announced today its partnership with Major League Soccer will debut MLS Season Pass on February 1, 2023. This subscription service will be available for soccer fans in over 100 countries and regions, offering every live MLS regular-season match, all playoff games and Leagues Cup, all without blackouts, to billions of devices through the Apple...