MLSE

AWS and MLSE Digital Labs Announce SportsX Augmented Reality Program

Amazon Web Services (AWS) and Maple Leaf Sports and Entertainment (MLSE) Digital Labs have announced a new partnership program dubbed SportsX. Positioned as a new research and development program, the two major companies hope to create “new, innovative digital solutions that achieve technological advancement in sports.” SportsX utilizes AR technology to enhance the fan experience....

MLSE Planning to Improve Fan Engagement Through Mobile Apps

According to Humza Teherany, the chief technology and digital officer for Maple Leafs Sports and Entertainment (MLSE), the company is planning to leverage technology to improve the fan experience and widen the global audience for tapping into related markets and ultimately help drive revenue (via Global News). (Credit: The Canadian Press / Nathan Denette) The 40-year old,...