Nike

Apple, Nike Sign Multi-Year Deal to Develop and Produce Sports Films

Apple Original Films and Nike’s Waffle Iron Entertainment and Makeready have just signed a new multi-year deal to develop and produce sports films exclusively for Apple TV+, Deadline is reporting. According to the agreement, Apple will finance and distribute the projects, and Nike’s dedicated production label Waffle Iron’s Justin Biskin will produce along with Makeready’s...

Amazon and Nike are Interested in Buying Peloton: Report

According to The Financial Times, both Amazon and Nike are separately considering bids for Peloton, the publicly-traded maker of stationary bikes and treadmills. The at-home fitness company's board has recently come under pressure from an activist investor to oust CEO John Foley "for his repeated failures to effectively lead Peloton" and seriously consider an equity sale...

Nike Run Club Releases New Update for Apple Watch

Nike Run Club has put out brand new app updates for the Apple Watch, delivering a more immersive experience to enrich the experience of runs before, during and after each session. NRC has included a bevy of go-to features that runners can access before starting their exercises, namely a quick-start button, total monthly miles and Guided Runs...

Nike Announces Siri-Controllable ‘Adapt Huarache’ Self-Lacing Shoes

If you’ve ever wished you could say something like, "Hey Siri, tie my shoes,” then you're in luck as Nike has today announced its latest Siri-controllable, self-lacing 'Adapt Huarache’ sneakers. The shoes are a redesign of the original Nike Huarache and use the same FitAdapt technology as the Nike Adapt BB released earlier this year. Nike’s...

Nike Teases Upcoming Smartphone-Connected Self-Lacing Sneakers [VIDEO]

Back in 2016, Nike introduced the world’s first self-lacing ‘HyperAdapt' sneakers inspired by the film Back to the Future. Those sneakers not only cost a whopping $720 but also had no wireless connectivity and instead came with two physical buttons on the shoe's upper, one for tightness and the other for looseness. Today, the company has teased...