packaging

Images and video posted to Twitter on Saturday are said to show units of Apple's iPhone X preparing to ship, as well as the unboxing of a silver model. Content from well-known leaker Benjamin Geskin shows what appears to be dozens of iPhones in their final packaging. In the unboxing, we see standard Apple inserts and accessories, and...

Apple has informed its retail store employees that, starting next week, third-party accessories will appear in new packaging co-designed by the company. The move seems to be part of Apple’s effort to control the customer experience. As the memo obtained by 9to5Mac suggests, the company has been working with third-party accessory-makers for the past six...