Peloton
Peloton Switches Production to Apple Suppliers as Cost Cutting Continues: Report
Peloton has outsourced the entirety of its manufacturing to suppliers as part of its latest bid to regain both footing and investor confidence — reports Bloomberg. Up until now, Peloton's supply chain was a mix of in-house production and third-party manufacturing. The company was building a portion of its Bike and Bike+ offerings at facilities...
Peloton Raises Subscription Fees, Cuts Bike and Treadmill Prices
Today, Peloton has announced an increase in its All-Access membership fee in the U.S. and Canada for the first time in eight years, while reducing the prices of its Bike, Bike+, and Tread machines to reach new customers. Starting June 1, 2022, Peloton will be increasing the price of its monthly All-Access membership fee from...
Peloton Expands Apple Watch Support Across its Platforms
Peloton announced on Wednesday it has expanded its Apple Watch features across its platform, to make it easier to track metrics on the Apple wearable during classes on the company’s Bike, Bike+, Tread and iOS app. New Apple Watch tracking brings heart rate metrics to Peloton anytime they start a workout. Peloton explained in an email...
Peloton Launches ‘Lanebreak’ Game-Inspired Workout in Canada
Peloton has begun rolling out its Lanebreak game to all members in Canada, the US, UK, Germany and Australia. Peloton has been a mainstay in at-home fitness for years, but the brand really solidified its place on the throne during the pandemic boom. And now, the company is growing yet again — this time, into...
Peloton CEO Steps Down as Company Overhauls Board, Reduces Staff by 20 Percent
Peloton will replace its CEO, John Foley, overhaul its board, and cut thousands of jobs as it looks to reverse a severe downturn in its business. Foley, who has faced widespread criticism over his leadership in recent months, will stay with Peloton as its executive chairman of the board. He co-founded Peloton and had served as CEO...
Amazon and Nike are Interested in Buying Peloton: Report
According to The Financial Times, both Amazon and Nike are separately considering bids for Peloton, the publicly-traded maker of stationary bikes and treadmills. The at-home fitness company's board has recently come under pressure from an activist investor to oust CEO John Foley "for his repeated failures to effectively lead Peloton" and seriously consider an equity sale...
Activist Investor Calls on Peloton to Fire CEO, Explore Sale to Apple, Disney
After a series of major execution missteps, Peloton has an investor knocking down its doors. Activist investor Blackwells Capital on Monday called on the board of exercise equipment maker Peloton to remove CEO John Foley and start a sale process as the company's fortunes wane, reports CNBC. "Mr. Foley must be held accountable for his...
Apple Floated as Potential Buyer of At-Home Fitness Company Peloton
It might make sense for Apple to look at the struggling fitness company Peloton as a potential acquisition. The at-home fitness company was approaching a $50 billion USD market cap 12 months ago, but it has since fallen out of favor with Wall Street as the pandemic surge has faded. At the same time, Apple is...
Peloton Loses $8 Billion USD in Value, Shares Plummet After Forecast Cut
Peloton executives provided a weaker-than-expected holiday forecast Thursday and reduced expectations for the full year, sending shares on a steep decline. According to a Bloomberg report, the company shares dove 34 percent, on course to wipe off about $8 billion USD from the market value of a company that was among the biggest corporate winners...
Peloton Ends Apple GymKit Support for Bike Bootcamp Classes
As noted by the folks over at The Verge, the Peloton Bike Plus’ GymKit support no longer works with Bike Bootcamp classes. As confirmed by a Peloton spokesperson, GymKit support will “only be available in cycling classes for now.” “Peloton is committed to bringing the GymKit integration to all workouts and disciplines within Apple’s terms of...
Peloton CEO Calls Apple Fitness+ Subscription Service a ‘Legitimization of Fitness Content’
With Apple announcing Fitness+ during Peloton's first investor meeting, the latter's CEO was questioned about Apple entering the same business. Peloton CEO John Foley responded to Apple's announcement of its new Fitness+ service by saying that it has legitimized fitness subscription content, reads a new report from CNBC. "We're just digesting the announcement like everybody," Foley...
Peloton Introduces New Bike+ With One-Touch Apple GymKit Integration
Peloton has given its bike a major upgrade for the first time since the service launched publicly in 2013. According to a new blog post, the Peloton Bike+ packs a slightly larger, 23.8-inch rotating touchscreen that will turn away from the ride position, making floor classes (like yoga) far easier. As well as the more...