Phil Schiller

Apple’s Phil Schiller Explains Major Changes Coming to the App Store [u]

Some major changes are coming to the App Store, explains Apple SVP of worldwide marketing Phil Schiller, detailing the upcoming changes to Canadian Jim Dalrymple from The Loop. Schiller talked about three major areas, specifically the App Review process, the store's Business Models and App Discovery/Search Ads. Regarding the app review process, times are much...

Apple Promotes Jeff Williams to COO, Phil Schiller Takes Over App Store

Apple today announced an executive reshuffle that sees Jeff Williams taking the role of the company's Chief Operating Officer, and Phil Schiller, senior vice president of Worldwide Marketing expanding his role to include leadership of the App Store across all Apple platforms. Jeff Williams has been with Apple since 1998 as head of worldwide procurement....

Apple’s Phil Schiller Gives Rare Interview, Talks Design and More

Apple senior vice president of worldwide marketing doesn't often give interviews, but he sat down with Mashable to talk about the Mac, the iPhone, and Apple’s approach to conceiving, designing, and building products. Since he joined Apple in 1987, he has witnessed the changes the company has gone through during the past two decades. For...

The Story Behind Apple’s New iMacs and Magic Accessories

Steven Levy had the chance to visit the Input Design Lab, the secret laboratory where Apple designs its Macintosh accessories, to find out the story behind the new "toys" announced today. Apple has switched to an internal lithium battery for the new Magic accessories, and everything was going fine except one thing: The mouse just...

Listen to Apple SVP Phil Schiller’s Guest Podcast on Daring Fireball

If there’s one podcast you absolutely need to listen to this week, it’s John Gruber’s The Talk Show, featuring a surprise guest—Apple SVP Phil Schiller: Recorded in front of a live audience at Mezzanine in San Francisco, John Gruber is joined by Phil Schiller to discuss the news from WWDC: OS X 10.11 El Capitan,...

Apple Exec Phil Schiller Takes Charity Ice Bucket Challenge, Tags Tim Cook [PIC]

Apple executive Phil Schiller has participated in the #icebucketchallenge, a trending charity campaign to raise awareness for amyotrophic lateral sclerosis (ALS), also known as Lou Gehrig's disease. The purpose is to dump a cold bucket is ice water on your head, then tag three others to take the challenge within 24 hours or make a donation. Schiller...

Check Out Phil Schiller’s Hilarious Take on Social Media Marketing

An internal email between Apple's top executives has revealed the company's SVP of marketing Phil Schiller's hilarious response to the idea of paying for social media marketing tools. The email, presented during the proceeds of ongoing patent infringement lawsuit with Samsung, shows a funny exchange between Phil Schiller and Apple senior director Arthur Rangel (via Business Insider)....

Samsung’s ‘Next Big Thing’ Ads Consumed Apple SVP Phil Schiller

Apple’s head of worldwide marketing, Phil Schiller, became "obsessed" with Samsung’s “Next Big Thing” advertising campaign, at least according to Samsung’s lawyers, who will unveil internal documents to prove the superiority of the South Korean company’s ads, among other things, as the Samsung vs. Apple patent trial kicks off in California (via The Verge). The...