Podcast

Apple Execs Talk New iPad Air, Apple Silicon on ‘Upgrade’ Podcast

Apple executives Tim Millet and Tom Boger recently joined Relay FM’s Upgrade podcast hosted by Myke Hurley and Jason Snell to talk about the new iPad Air and Apple silicon. Millet is Apple’s vice president of platform architecture, whereas Boger is the company’s senior director of Mac and iPad product marketing. On the new 5nm process...

Apple Has Reportedly Hired National Geographic’s Podcasts Director

According to a report by Inside, Apple has recently hired Emily Ochsenschlager, the Deputy Director of podcasts at National Geographic and former producer and editor at NPR, as it plans to enter the original podcast market. According to a source, the move is "the first of many content hires for them in the coming weeks." This...

Analysis Reveals Click Farm Manipulation of Apple’s Top Podcasts Ranking

A new report sheds some light on the issue of paid click farms gaming Apple's long-running list of Top Podcasts. Earlier this month, Apple's Top Podcasts list starting showing some odd results, with unknown or unpopular podcasts surpassing more established, popular podcasts. Apple, however, was quickly able to resolve the issue According to a new analysis from podcast...

Apple’s Podcast Analytics Data Reveals an Ad-Listening Audience

Apple rolled out its long-awaited Podcast Analytics feature last month, which is meant to give podcast publishers more data about the behavior of their listeners. Basically, publishers can now know just how many (anonymized) listeners stayed through a whole episode — and what proportion of their audience dropped off after a certain point. Today, Miranda Katz at Wired published...

Spotify Takes On Apple’s Podcast Dominance With New Initiative

Spotify is making a push into podcast territory, hoping to make the its streaming platform attractive to listeners who still turn to Apple for their podcast content. Although Spotify leads the way in terms of success in the audio streaming market, Apple, despite being the last of the big companies to arrive in this sector,...

Apple Holds Meeting With Top Podcasters to Hear Their Complaints

In an attempt to address long-standing concerns over podcast monetization, data and other perceived platform issues, Apple employees met with leading podcast publishers at the company's Cupertino headquarters last month. According to two people familiar with the matter, Apple invited seven podcast professionals to take part in a discussion regarding the state of the medium,...

Over 80% of Mobile Podcast Listeners Use Apple’s iOS Devices

As the popularity of podcasting continues to increase, new data suggests that Apple continues to dominate the broadcasting industry that it helped create, with 82 percent of podcast listeners using an iOS device. According to a report from Clammr, 78 percent of the podcast listeners who use iOS device use Apple’s built-in Podcasts app. Apple’s...