rainbow logo

Apple Applies for New Trademark on its Classic Multi-Colour Logo

Apple has filed an application with the USPTO seeking a new trademark for its retired multi-colour logo. The "rainbow" logo was first introduced back in 1977, 30 years before the original iPhone was announced, and retired it 22 years later. In December, the company once applied for an update on its trademark and the application...

Physical Apple Rainbow Logos to Be Auctioned Off in June

Apple’s iconic "rainbow logo" signs, which date back to 1977, were used at the company’s Cupertino headquarters. But the physical logo signs will be auctioned off next month, according to DesignTaxi (via The Verge). The bidding will start from $10,000. Two original exterior office building signs, approximately 46 x 49 x 1 1/2 inches and...