Apple is expanding its partnership with (RED), a relationship that spans fourteen years and has raised nearly $250 million USD to fund HIV and AIDS programs around the world.
Apple design chief Jony Ive and fellow designer Marc Newson have created a diamond ring for their (RED) auction, which raises money to fight AIDS. According to the Sotheby's description: Sir Jony Ive, Apple’s Chief Design Officer, and renowned industrial designer Marc Newson - having curated the (RED) auction five years ago - have, this...
Apple has decided to market the red iPhone color without the charitable (PRODUCT)RED tag in China, perhaps attempting to avoid associating the phone with AIDS.
This year, in celebration of World AIDS Day, Apple and RED have teamed up once again, according to a new press release from Apple. In addition to a slate of new red-colored cases and audio devices, the company has coordinated with 20 mobile game developers to create in-game content designed to raise money for The...