Reels

You Can Now Share Videos to Instagram Reels from Other Apps

Meta has just announced the ability for creators to share short videos directly to Instagram Reels from some of their favorite third-party apps. The feature will be rolled out to Instagram users later this month. Creators use a variety of apps to create and edit videos before uploading them to Instagram Reels. Meta says it...

Instagram Tests Replacing Video Posts with Reels Instead

Instagram is testing a new feature that turns all video posts on the platform into Reels —reports TechCrunch. "We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram," a spokesperson from Instagram's parent company, Meta, told the publication in an email. It looks like Meta has realized...

Instagram Users Now Spend Over 20% of Time Watching Reels

Meta has announced that Reels account for 20 percent of the total time users spend on Instagram. According to a new report from TechCrunch, the company also revealed that Facebook users spend 50 percent of their time on the platform watching videos. Meta didn't confirm how much time is spent on Reels, but they did...

Meta Launches Facebook ‘Reels’ Feature in Canada and Beyond

Meta on Tuesday announced an expansion of the availability of 'Reels' — the company's take on short-form, TikTok-like video content, for Facebook on iOS and Android to Canada and more than 150 other countries across the globe. "Reels is our fastest growing content format by far," said Facebook's parent company. Meta originally introduced Reels on...

Instagram Adds Shopping Features in Reels

Instagram is today bringing e-commerce to Reels as the holiday shopping season kicks into high gear. The feature begins rolling out today and will allow users, businesses and influencers to tag their posts with links to buy products featured, for users to click-through and buy, or save for later. Influencers can even add their own-branded...

Facebook Launches its TikTok Competitor, Instagram ‘Reels,’ in Canada, US

Instagram today launched its answer to the popular karaoke app TikTok, whose future remains in limbo. Facebook-owned Instagram on Wednesday debuted its TikTok rival, Reels, in Canada, the US, and nearly 50 other countries. The platform, which was launched last year in Brazil before being extended to Germany and France in June 2020, and India in July, allows users to create 15-second...