Relevant Advertising Program

CRTC Dismisses Consumer Complaint vs Bell’s Targeted Ad Program

In a ruling issued today, the CRTC dismissed a consumer interest group complaint (PIAC and CAC) about Bell Mobility, Solo Mobile, and Virgin Mobile’s collection and use of customer information for the Relevant Advertising Program (RAP). The reason: the RAP has been withdrawn; hence, the issues raised by the consumer group were moot (via the...