Roadmap

BlackBerry to Take 2014 and Beyond by Four Approaches [Roadmap]

According to BlackBerry's 2014 global roadmap, the company is looking to address four target segments with its future devices, which will be tailored for the Affordable, Classic, Innovative, and Prestige audiences. This means that BlackBerry is targeting four unique aspects of their overall active user base, in order to achieve "higher receptiveness and increased profitability” (via N4BB)....