social media

Apple Hires Former Nike Exec to Run Social Media Efforts

Apple has hired away yet another Nike exec, Musa Tariq, as noticed by 9to5Mac. Although he needs to update his LinkedIn profile, Tariq confirmed the hire on his Twitter account, saying that his new position at Apple Retail will be Digital Marketing Director. Tariq’s talent in using social media for building a brand and spreading...

Check Out Phil Schiller’s Hilarious Take on Social Media Marketing

An internal email between Apple's top executives has revealed the company's SVP of marketing Phil Schiller's hilarious response to the idea of paying for social media marketing tools. The email, presented during the proceeds of ongoing patent infringement lawsuit with Samsung, shows a funny exchange between Phil Schiller and Apple senior director Arthur Rangel (via Business Insider)....

Apple Acquires Topsy, a Twitter Analytics Firm, for $200 Million

Apple has just spent another $200 million in order to acquire a social-media analytics company, Topsy Labs Inc., reports the Wall Street Journal. Apple Inc. AAPL has acquired social-media analytics firm Topsy Labs Inc. for more than $200 million, according to people familiar with the matter. Topsy specializes in data from Twitter, offering tools to...