Starwood

Starwood Hotels has launched a new Apple Watch app for its SPG (Starwood Preferred Guest) members. The app allows members to view upcoming stays, use SPG Keyless features to enter hotel rooms, plus check their recent points activity, all from their Apple Watch. SPG’s Apple Watch app was one of the first apps to launch...

Remember last month's Starwood announcement about going keyless? Well, Apple co-founder Steve Wozniak "happened" to be there when Starwood Hotels & Resorts actually launched the keyless entry system at the W Hollywood Hotel (via Re/code). Woz's stay at the hotel was used as an opportunity to quickly demo how the keyless system works. The demo...

Hotel chain Starwood today officially launched its SPG Keyless program allowing hotel guests to use their iPhones or Android devices to check in, bypassing the front desk (where available), and unlock the door of their reserved hotel room by simply tapping the device. SPG Keyless goes live this Wednesday at select Aloft, Element, and W...

According to The Wall Street Journal, guests arriving at Harlem Aloft Hotel in Manhattan, N.Y., will soon be able to enter their rooms using an iPhone or other smartphones. The report claims that the boutique hotel brand from Starwood Hotels & Resorts Worldwide will be offering virtual keys to its guests via the Starwood app which will unlock the...