Strategy

Daring Fireball's John Gruber has speculated what this year's iPhone price will be, as well as Apple's strategy for the next-generation smartphone. Earlier this week, there was a rumour that suggested the OLED "iPhone 8" could start at $1,500. Gruber thinks that this price is way to high and believes that a more reasonable starting...

Rogers Communications has unveiled a new rebranding strategy that on the surface includes a refined logo (seen above) and a new colour scheme, but it is fundamentally focused at serving their customers. Dale Hooper, the chief brand officer at Rogers, says that this is the company’s most significant rebranding in almost 14 years. The new...