Swatch

Swatch’s New “Tick Different” Trademark Sued by Apple

Swiss watchmaker Swatch is being sued by Apple for using its new "Tick different" trademark on certain watch models, allegedly capitalizing on successful Apple marketing. According to Apple Insider, Apple claims that the phrase is a play on its 1990s "Think Different" ad campaign, although Swatch has maintained that any similarity between the two campaigns is purely coincidental. The iPhone...

Swatch Plans Own Smartwatch OS to Rival Apple, Google

Swiss watchmaker Swatch has announced that it is to enter into the smartwatch arena with its own operating system set to launch by the end of 2018, according to a new report from Bloomberg. Swatch Group is developing a Swiss-made operating system as it seeks to offer a smaller, more flexible alternative to the dominant systems...

Swatch Ready to Challenge the Apple Watch

Swiss watch manufacturer Swatch will challenge the Apple Watch with its own smartwatch, the company CEO Nick Hayek told Bloomberg today. To make it more appealing to customers, the Swatch smartwatch will allow customers make payments and be compatible with Windows and Android – no mention of iOS . . . yet. The device will communicate via the...

Swatch Denies Apple Partnership

In a statement sent to Reuters, Swiss watchmaker Swatch Group today officially denied media reports that they are collaborating with Apple on the rumoured iWatch. VentureBeat was first to report the collaboration, citing an anonymous source familiar with the matter. Today a Swatch Group spokeswoman emphasized the report was "unfounded". She said the only business...

Apple Reportedly Working with Swatch to Release Line of Smartwatches

Could Apple be working with third party watch makers to release their own line of smart watches? According to sources speaking with VentureBeat, Apple is working with Swiss watchmaker Swatch to release a family of smart watches: Apple has been working with at least one partner, Swatch, to release a line of smartwatches in variety...

Swatch Will Not Sue Apple Over iWatch Trademark

Popular Swiss watchmaker Swatch, who has recently opposed Apple's registration of iWatch at patent and trademark offices, has today issued a statement that it will not take any legal action against Apple, ZDNET reports. The company feels that the name iWatch sounds a lot like iSwatch, a trademark registered by the Swiss watchmaker for one of its...