Think Different

Apple Updates its Iconic ‘Think Different’ Trademark

In a new European Patent and Trademark Office filing, Apple has updated its iconic 'Think Different’ trademark, expanding it to a total of eight classes. According to Patently Apple, Apple's International Classes for 'Think Different’ now cover "Apple Watch (Horological and chronometric instruments; watches), Apple Pay (financial services); Apple Pencil, iPad, (computers, stylus), games, business management, subscription...

Ken Segall Says Apple is Still Thinking Differently, Praises Holiday Ad

Last week, Apple released its 2013 holiday commercial ‘Misunderstood’ featuring Edmonton as a snowy backdrop, that follows a teenager who has his eyes glued to his iPhone 5S while the rest of the family enjoys the holidays. According to 9to5Mac, Ken Segall, the ad executive behind Apple’s Think Different campaign, has praised the new TV ad, saying that it shows...