TV Ads

New Basketball Ad Highlights Why Texting and Driving is Never a Good Idea

Quebec's automobile insurance board, the SAAQ, has partnered with Laval University's basketball teams to create an advertisement that aims to deter people from texting and driving. The ad shows players from the school's women and men's Rouge et Or basketball teams, trying to play the sport while texting.  The ad shows players becoming frazzled, bumping into each other, with...

Xiaomi Mocks the iPhone 6 Plus with Frying Pan in New Ad [VIDEO]

Chinese smartphone maker Xiaomi, who recently launched its new high-end phablet Mi-Note to challenge the iPhone 6 Plus and the Samsung Galaxy Note, has published a video ad for the new device mocking Apple’s phablet in one design area. The video ad, discovered by Business Insider, was posted by Xiaomi shortly after Mi-Note’s announcement on...

Apple Making More TV Ads In-House, Shifting Away from Longtime Agency

What do you think about the current state of Apple’s TV ads? If you’ve noticed a change (for better or for worse), that’s because Apple has started to create TV ads in-house, according to Bloomberg: An Apple team made the iPad Air ad last year that highlighted the device’s thinness, as well as a spot...

Publishers Start Promoting Mobile Games With TV Commercials

As highlighted by analytics firm App Annie, high-pofile TV ads now are becoming a common way for smartphone game publishers to promote their titles, and it seems that these commercials are actually resulting in significant gains among the number of active players, AppleInsider reports. Some of the mainstream companies that have received success with TV ads include King,...

Samsung Says Ads Mocking Apple Marked A Tipping Point For The Firm

While speaking with Ad News, Samsung's chief marketing officer Arno Lenoir revealed that the company's ad campaign mocking the industry-leading iPhone marked a tipping point for the Korean tech giant. The executive added that the campaign has sparked conversation and pushed Samsung's brand forward. Samsung is currently the top handset maker in the world in terms of overall units sold,...