Virtual Reality

Carmack criticized Meta's lack of "efficiency" in its VR/AR efforts, noting that the company is operating at "half the effectiveness" it should be

As Canadian Tire turns 100, it is entering the world of virtual reality with a Virtual Tree Decorator and a limited-edition 100th anniversary NFT.

The company was looking to name the chain 'The Facebook Store' prior to the Meta re-branding.

A new patent application shows how the technology might be adapted to both a smartphone screen and smart glasses, as well as how the two devices might be used in tandem.

Apple has hired Jeff Noris, an augmented reality (AR) expert from NASA.

Tim Dashwood, founder of 11 Motion Pictures and its sister companies Dashwood Cinema Solutions and the Toronto-based stereoscopic 3D production company Stereo3D Unlimited, has joined Apple.

An update to Sportsnet for iOS will let you watch NHL games in VR.

Facebook has poached Xiaomi’s global vice president Hugo Barra to head up its virtual reality division, just three days after Barra revealed he was stepping down from his post. Facebook Chief Executive Officer Mark Zuckerberg on Thursday announced that his company had hired  Barra to head its virtual reality business, which included the team developing...

Twitter is adding live 360-degree video streams to its service, courtesy of Periscope, according to a new blog post from the social media giant. The company officially rolled out support for live 360-degree video streams on Wednesday, allowing users of Twitter's and Periscope's apps and website to pan within a live stream simply by moving...

While Google, Microsoft, and Facebook move ahead with their augmented reality applications, Apple has yet to unveil an augmented or virtual reality product yet. Now, well-known Apple analyst Ming-Chi Kuo has stated that it could still take the Cupertino-based company up to two years to jump into the AR/VR market.  The news was first reported by Apple Insider,...

While tech giants are busy touting their newest VR platform, Apple CEO Tim Cook recently reiterated his opinion on the matter, stating again that augmented reality is the future, not virtual reality. Cook, currently on a business trip in Japan, told Buzzfeed News that “There’s no substitute for human contact. And so you want the...

Apple CEO Tim Cook explains why he prefers augmented reality over virtual reality.