Virtual Reality

Facebook Parent Meta Planning Retail Stores for Virtual Reality Products

Meta, the corporate entity formerly known as Facebook, could build brick-and-mortar retail stores around the globe to market its Virtual Reality and, eventually, Augmented Reality products — reports The New York Times, citing sources close to the matter and official documents viewed by the publication. It looks like Meta's first step in its pursuit of...

Apple Patent Application Details Augmented Reality Glasses

Rumours that Apple are planning on releasing a virtual reality headset have circulated for years, and since Apple has announced that it is working on integrating VR and augmented reality features into the iPhone 8, those rumours have only gained in strength. Now, according to a new report from The Verge, a patent application shows how the...

Apple Reportedly Hires NASA Augmented Reality Guru Jeff Noris

According to a new report from Bloomberg, Apple has hired Jeff Noris, an augmented reality (AR) expert from NASA. Noris founded the Mission Operations Innovation Office at NASA's Jet Propulsion Lab, where he has been working since 1999. The report notes that Norris has been hired by Apple as a senior manager, where he will...

Apple Hires 360VR Plugin Developer Tim Dashwood

Tim Cook and other Apple executives have historically vocal about the company’s interest in virtual and augmented reality in past months. Recently, there have been several reports that Apple is exploring an AR smart glasses product internally. Now, according to Final Cut Pro community site, Tim Dashwood, founder of 11 Motion Pictures and its sister companies Dashwood Cinema Solutions and...

Former Xiaomi VP Hugo Barra to Head Up Facebook’s VR Division

Facebook has poached Xiaomi’s global vice president Hugo Barra to head up its virtual reality division, just three days after Barra revealed he was stepping down from his post. Facebook Chief Executive Officer Mark Zuckerberg on Thursday announced that his company had hired  Barra to head its virtual reality business, which included the team developing […]

Twitter Debuts 360-Degree Live Video With Periscope

Twitter is adding live 360-degree video streams to its service, courtesy of Periscope, according to a new blog post from the social media giant. The company officially rolled out support for live 360-degree video streams on Wednesday, allowing users of Twitter’s and Periscope’s apps and website to pan within a live stream simply by moving […]

Apple Considering AR Tech For Autonomous Driving System [REPORT]

While Google, Microsoft, and Facebook move ahead with their augmented reality applications, Apple has yet to unveil an augmented or virtual reality product yet. Now, well-known Apple analyst Ming-Chi Kuo has stated that it could still take the Cupertino-based company up to two years to jump into the AR/VR market.  The news was first reported by Apple Insider, […]

Apple CEO Tim Cook Believes The Future Lies In Augmented Reality

While tech giants are busy touting their newest VR platform, Apple CEO Tim Cook recently reiterated his opinion on the matter, stating again that augmented reality is the future, not virtual reality. Cook, currently on a business trip in Japan, told Buzzfeed News that “There’s no substitute for human contact. And so you want the […]

Tim Cook Explains Why Apple Prefers Augmented Reality vs VR

While both augmented reality and virtual reality are "incredibly interesting," the Apple CEO prefers augmented reality (AR), because it is "the larger of the two by far." In an interview with ABC News' Good Morning America, Cook went on to explain why he prefers AR over VR. If you have played this summer's hit game,...