Your Verse

New ‘Your Verse’ Story Shares How Bollywood Uses the iPad

After introducing its ‘Your Verse’ campaign last month, Apple has updated its iPad microsite and homepage to tell a new story of how the iPad helped Bollywood choreographer Feroz Khan capture and express his passion. For those who are curious, Khan is using Artemis HD ($29.99), an app that allows you to compose rough shots...

Apple Adds Mountaineering Story to “Your Verse” Campaign

Apple has added another "verse" to the "Your Verse" campaign: after checking moves on the ice, on-the-fly filmmaking, capturing a vision in Bollywood, exploring the depths of the ocean (and other stories), the company is taking visitors to the mountains. Apple is showcasing the use of the iPad Air in the hands of mountaineers Emily...