Your Verse
Apple Debuts New ‘Your Verse’ iPad Stories: China’s ‘Yaoband’; Detroit’s ‘Slow Roll’ Movement [u]
Apple.com has updated its website with two new ‘Your Verse’ campaigns, highlighting iPad stories that showcase how apps have been changing the way people create music in China and how new community movements are being created in Detroit. One of the two stories focuses on Yaoband, touted as one of ‘Beijing’s beat benders’. Band members...
New ‘Your Verse’ Story Shares How Bollywood Uses the iPad
After introducing its ‘Your Verse’ campaign last month, Apple has updated its iPad microsite and homepage to tell a new story of how the iPad helped Bollywood choreographer Feroz Khan capture and express his passion. For those who are curious, Khan is using Artemis HD ($29.99), an app that allows you to compose rough shots...
Apple’s Latest “Your Verse” Story Shows Off How iPad Tackles Concussions
Earlier this year Apple launched a new section on its U.S. website called “Your Verse”, which showcased various stories on how people were using their iPads. The launch coincided with a TV ad that debuted during the NFL playoffs, with actor Robin Williams narrating the voiceover, an speech from the 1989 movie Dead Poets Society....
Apple Adds Mountaineering Story to “Your Verse” Campaign
Apple has added another "verse" to the "Your Verse" campaign: after checking moves on the ice, on-the-fly filmmaking, capturing a vision in Bollywood, exploring the depths of the ocean (and other stories), the company is taking visitors to the mountains. Apple is showcasing the use of the iPad Air in the hands of mountaineers Emily...