Apple recently hired four veteran television executives to join its quickly growing video content team, with the new recruits tasked to head up original programming initiatives including documentary series.
Apple is considering moving into the Hollywood studio famous for films such as The Matrix and Gone With The Wind as it strives to become a major player in TV and film.
Former WGN America president Matt Cherniss has joined the tech giant and will serve as a chief lieutenant to new co-heads of video programming Jamie Erlicht and Zack Van Amburg.