ComScore has today announced the official U.S. launch of its new Media Metrix Multi-Platform, a web audience analytics tool aimed at providing comScore’s clients a better understanding of their current web audience. The product, which was originally released to clients in Beta with September 2012 data, offers unduplicated accounting of audience size and demographics, and offers a unified view of desktop, smartphone and tablet audiences.
According to the press release, publishers and media companies can now get credit for their entire unduplicated audiences across computers, smartphones and tablets. As a result, publishers can develop content that better engages their different audiences. With multi-platform audience reporting, publishers can easily reach high-value demographic targets, such as younger males and upper-income audiences.
“We are excited to formally introduce Media Metrix Multi-Platform, a revolutionary development that combines comScore’s flagship products to accurately account for unduplicated audiences across the desktop, smartphone and tablet platforms,” said Jeff Hackett, executive vice president of comScore. “This unified view of digital audiences not only establishes a new measurement standard for the industry, but also has the potential to unlock insights that can deliver substantial, currently unrealized value to our publisher, advertiser and agency clients.”
Additionally, comScore has also released its latest rankings for websites, revealing that Apple.com is now the 8th most popular website in the world.