Fido Reservation System Launches to Reserve “Long Awaited Phones” Such as the iPhone


Well, I guess you can say we saw this coming, as the Canadian wireless industry likes to move in synchronized moves. Earlier today Telus launched their smartphone reservation system, and Rogers texted many of you to remind you of theirs.

Now, the Fido Reservation System has launched, which is similar to the Rogers Reservation System. Essentially you can just reserve whatever smartphone is coming out and skip searching stores and avoid the line ups. The system makes it clear it was used previously to help customers get their hands on the iPhone 4S:

Fido Reservation System – This is a new way for Fido customers to a reserve select wireless phone and have it shipped to a participating store of your choice.

The Fido Reservation System lets you reserve our latest phones online. Forget having to check different stores to see if they have the phone you want in store, because Fido can have the phone you want waiting for you at the Fido store of your choice .

In the past we have seen many long awaited phones available on the Fido Reservation System for customers to reserve, such as the iPhone 4S. Therefore, if there’s a new phone you want make sure you check to see if it’s on the Fido Reservation System to get it into your hands easier.

Fido notes “Your reservation does not guarantee you will receive a phone as soon as it launches,” which seems weird doesn’t it? I mean, don’t you reserve a phone in hopes of getting one at launch?

The system also uses the same $40 deposit/cancellation policy like Rogers, and phones can be picked up in store or mailed to you “in approximately 4 days.” For those looking to use the system, your account must be in good standing. You can access the system via MyAccount, but as of now thing is available other than the HTC One S, which is useless to many of you.

Looks like everyone is starting to gear up for the iPhone 5, eh?

Thanks OshawaPilot and Kamal!

Update: Fido has also sent out text messages to customers reminding them of the reservation system, too (via @einsteinbqat):


  • Marty

    The question is : will iPhone4 users be eligible for early upgrades? On a three-year contract, if the iPhone was bought at launch, you normally shouldn’t be eligible yet…

  • Jon

    Yeah but us 3GS users are ripe for the picking!

  • Farids

    Hmmm… This makes me suspicious… Is everybody making this reservation system because Tim cook is going to say at the end of the presentation: “… And that’s the iPhone 5, available immediately in both colors today!!!”. But then Apple loves the lineups and the hype. But could it be launched a day or two later? Is it why the reservation system? Lineups both outside and on the web? What do you think Gary?

  • In the past Rogers and Fido have given significant breaks to iPhone users for early upgrades at the 2 year mark. iP4 users will probably find the upgrade to the 5 relatively painless, but I wouldn’t expect the same for 4S users who are only 1 year in.

  • Actually.. Fido launched it 2 years ago when the iphone 4 just came out.

    I’ve been able (not that I wanted to) to reserve HTC One X an other phones over the years.

    So, please dont say they launched it AFTER Rogers and Telus.

  • Marty

    I sure hope so, my current iPhone4 unit is faulty (microphone works but no one hears me on calls…) and I can’t wait to get my hands on the new one…

  • 1His_Nibs1

    Does one have to sign up for this or does Fido notify people who are eligible for upgrades? Um yea, never mind I answered my own question. The link didn’t work yesterday when I tried it but it seems to be up and running today. [although I’m getting an error message on the My account site when I try to login saying there’s a technical issue and Fido’s currently working on a resolution]

  • swotam

    I used this poor excuse for a reservation system last year for the iPhone 4S launch and to be honest I’d suggest avoiding it. You will not get your phone on launch day no matter when you reserve, and you won’t know anything about what’s going on with your phone until days after the phone is available. It’s not a pre-order system, it just reserves you a phone but you don’t know when you will get it.

    Last year I reserved my iPhone 4S as soon as reservations were available, and the phone didn’t actually ship until more than a week after they were publicly available. In my case I asked to have it shipped to a local store so I just cancelled since I’d already bought one by then, so keep this in mind if you are thinking to use this system.

    Personally I’d never use it again.

  • NK

    If only the webpage was working…Still down.

  • Yeah, we didn’t hear very positive things about this system nor the Rogers side either.

  • draz

    If you don’t want to wait in line and/or you don’t care about waiting a couple weeks to get the new phone then just reserve it online. If you want it right away on release day or the next few days after then don’t bother and just go line up outside the store.

  • cUn1t

    This is one of the nice things about living in PEI. The last two years, I have just gone to the wireless store an hour and a half before it opens and have been the first one and walked out with the new iPhone. No big lineups over here.

  • Fido’s iphone reservation system doesn’t even work for me- keep getting errors. I was chatting with support this morning and they acknowledged the issue, put in a support ticket. I hope they fix it before iPhone 5 reservations begin!