Apple’s ‘secret’ Loyalty Program, which is not much publicised by the company, kicks in when a customer spends more than $5,000 or more per year with Apple. According to a report by TechCrunch, Apple has quietly updated this program with several improvements, offering greater discounts to qualifying consumers which include IT departments of companies and education customers.
The program is broken into three tiers. ‘Red tier’ is for customers who spend more than $5,000 per year, ‘Green tier’ is for customers who spend more than $35,000 per year and ‘Blue tier’ is for those customers who spend more than $200,000 per year. Apple has now improved the discounts of several items across all of these tiers. Discounts for Macs, for instance, have gone from 5% to 6% in the lower tier and as much as 8% at the higher tier.
Third-party accessory discounts have gone from 5 percent to 10 percent on the low tier and higher on the upper tiers — though these discounts exclude certain items from sellers like Jawbone and Beats.
iPads continue to be discounted roughly 2-4 percent based on model and quantity broken down by ranges up to 50. In addition, Apple has added unlocked iPhones to the mix — the first time the device has made an appearance in the program.
Apple has been pushing to capture more of the education and enterprise markets, and these new discounts are a clear extension of company’s efforts in this regard.