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Apple to Launch Lower-End iPhone Only If It Had ‘Category-Killer’ Experience

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According to a new report by RBC Capital Markets analyst Mike Abramsky, Apple would only consider launching a lower-cost iPhone if it had an “innovative, category-killer experience”. This was after Abramsky met with Apple Executives COO Tim Cook and CFO Peter Oppenheimer on Wednesday, according to AppleInsider.

Abramsky revealed the information through a set of “key takeaways” from his meeting with Apple COO Tim Cook and CFO Peter Oppenheimer on Wednesday, though he did not provide any direct quotes from the two executives. “Apple’s primary criterion for launching a lower-end iPhone is an innovative, category-killer experience,” he wrote.

We’ve heard of previous reports about Apple launching a lower-cost iPhone to compete with cheaper Android phones, most notably from the WSJ. COO Tim Cook indicated in late February Apple is doing ‘clever things’ to target the prepaid market, as he wants the company to be “for everyone” and not “just for the rich”. Cook also stated “price is a big factor in the prepaid market”. Previous rumours have claimed Apple could even introduce the iPhone 3GS as their ‘cheaper iPhone’.

I can’t envision Apple selling a watered-down iOS smartphone, but using older parts to keep prices low in a new design would surely generate interest.

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  • Anonymous

    How much cheaper? The 3GS is already $99 … I can’t see Apple wanting their phones given away for free …

  • Anonymous

    How much cheaper? The 3GS is already $99 … I can’t see Apple wanting their phones given away for free …

  • The 3GS is free from some carriers. Still a capable phone.

  • The 3GS is free from some carriers. Still a capable phone.

  • The 3GS is free from some carriers. Still a capable phone.

  • The 3GS is free from some carriers. Still a capable phone.

  • Anonymous

    Thats true … But I don’t think they would release a new model for the purposes of giving it away … At least the 3GS is a couple years old.

  • Anonymous

    Thats true … But I don’t think they would release a new model for the purposes of giving it away … At least the 3GS is a couple years old.

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    U’re missing the point … it would be for the prepaid or the low-cost/shorter term contracts ;). The iphone is cheap if u grab it on a ginormous contract, both the price and the term(2y for US and 3 for Canada).

  • Anonymous

    That makes sense … I often forget about the pre-paid market since I have been on post-pay for over a decade 🙂

  • Anonymous

    That makes sense … I often forget about the pre-paid market since I have been on post-pay for over a decade 🙂

  • Anonymous

    Yup… I’m on post paid as well but I still hate the amount of years that u have to sign for! Not that I would switch often, but I wanna be able to change my phone yearly without paying ridiculous amounts. But that’s off-topic :p

  • Anonymous

    Yup… I’m on post paid as well but I still hate the amount of years that u have to sign for! Not that I would switch often, but I wanna be able to change my phone yearly without paying ridiculous amounts. But that’s off-topic :p

  • Anonymous

    Yup… I’m on post paid as well but I still hate the amount of years that u have to sign for! Not that I would switch often, but I wanna be able to change my phone yearly without paying ridiculous amounts. But that’s off-topic :p

  • Anonymous

    Yup… I’m on post paid as well but I still hate the amount of years that u have to sign for! Not that I would switch often, but I wanna be able to change my phone yearly without paying ridiculous amounts. But that’s off-topic :p

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