According to a report by CNBC, Meerkat will soon allow streaming directly from a GoPro action camera linked to an iPhone via its iOS app, with initial support for GoPro3 and GoPro4 cameras (via TNW). Meerkat made the announcement today at VidCon, a conference for online video creators, revealing its plans to soon allow live GoPro streaming, which would mark its first step towards high definition.
“This is the latest move as Meerkat and rival Periscope step up their battle for the next frontier of video. It’s the latest in a series of announcements for Meerkat, including the ability to connect to Facebook profiles, and “Cameo,” the ability for users to switch their live stream over to someone else, for a brief cameo.
This is all part of Meerkat’s effort to compete with Periscope, which has the advantage of being owned by—and integrated into—Twitter. Though there are no official user numbers for either services, Adobe’s Digital Index, which measures attention on social networks, says that Periscope is more popular than Meerkat.”
The source highlights that content creators and publishers are already teaming up to make money from the Meerkat platform. The Country Music Association Awards has partnered with Mountain Dew, and Discovery’s Shark Week has partnered with Dunkin’ Donuts. Similarly, there is a wide variety of other brands using the service for promotion, from The Weather Channel, to TMZ and the CW.
Live streaming in high definition, and the ability it brings for viewers to interact with content creators, will certainly give Meerkat a boost in popularity over its rivals.