RIM to Exclusively Preview New BlackBerrys to Members of Parliament


According to a report by the Canadian Press, RIM has sent out invites to select Members of Parliament (MPs) to preview their upcoming BlackBerry 10 models on November 7th, seen as a move to build buzz for government officials, one of their largest remaining customers. RIM will host MPs at the Fairmont Chateau Laurier where company executives will be on hand to demonstrate and chat about the new BlackBerry models:

Invitations were sent to MPs, their assistants, members of Industry Canada, and regional caucus members.

“Get a sneak peek of BlackBerry 10, the next generation mobile platform that will change everything,” the invitation reads.

“You’re invited to join BlackBerry Government Forum 2012 for an exclusive invite-only presentation.”

Apple’s iPhones remain the most popular cellphones in Canada according to comScore, but on Parliament Hill, the BlackBerry still remains relevant as new MPs are issued the device as part of the job. Although popular as smartphones with MPs, RIM’s Playbook remains non-existent as iPads continue to be seen being used on the job instead.

The special invite by RIM is seen as move to retain government contracts for BlackBerrys, as more and more corporate customers move away to iPhone and Android smartphones as options for employees. RIM was once the dominant smartphone vendor but its ongoing lack of innovation and repeatedly delayed dismal handsets have resulted in the company now setting its sights on climbing into third spot in marketshare, as noted recently by CEO Thorsten Heins:

“We have a clear shot at being the number three platform on the market. We’re not just another open platform on the market, we are BlackBerry.”

Go get ’em, tiger.


  • 1His_Nibs1

    For the sake of RIM and Canada let’s hope a Canadian company can hold on and rise up out of the ashes.

  • not gonna happen

  • HondanaziNaayko

    Right you go losers…….oops I mean tigers! These guys dropped the ball and keep playing catch up. Thank god I don’t have any RIM stock!

  • As much as I love supporting Canadian companies…RIM did this to themselves with their arrogance and dismissing the iPhone when it launched. They responded by laughing at Apple and doing nothing. Then Android came along to add to the misery. By the time they even tried to catch up…it was too late.

    Best of luck with BB10, when it launches in “2013 Q1”.

  • 1His_Nibs1

    Maybe they did do this to themselves Gary but do we doom all who fail and not allow for mistakes and second chances? If so, what a callous and heartless society we’ve become. I’m not optimistic on their ability to recover but I do HOPE they can rise from the ashes

  • Of course mistakes and second chances are allowed, but when it comes to business and capitalism…it’s succeed or fail. There’s no in between. Harsh but that’s the way it is.

  • 1His_Nibs1

    Tell that to Wall Street…………

  • Hey, what would we do without GM and big banks eh!! 😉

  • sully54

    I’m all for second chances (and seeing a canadian company succeed in the world) but technology moves so fast now that there may be no opportunity for a second chance. This is the consequence of playing catch up in the industry.

    RIM has been nothing but lucky that they are still standing despite all of their mistakes.

  • sully54

    I don’t understand what RIM is after here. Why are they going after MPs when the people they need to make happy is the consumer? I get that they’re trying to retain government contracts but government contracts alone wont provide them with enough revenue to stay afloat and competitive. While RIM is spending on hosting these events at expensive hotels and giving away phones for MPs to try, Apple and Samsung are SELLING phones like hotcakes for the holiday season.