Nike+ FuelBand Launches in Canada Oct. 31st for $149


The Nike+ FuelBand was announced earlier in the year back in January. Now, it is officially coming to Canada and will be available at Nike Toronto and Apple Stores (retail and online) on October 31st with a retail price of $149. Canada is the third country to launch the FuelBand after earlier launches in the US and UK.

“The Nike+ FuelBand is a way for Nike to further evolve the exciting possibilities of merging the physical and digital worlds,” said Engelberg. “Nike has always been about inspiring athletes, and the Nike+ FuelBand will help motivate them in a simple, fun and intuitive way.”

Here’s how the Nike+ FuelBand works with the iOS app:

Nike+ FuelBand measures your everyday activity and turns it into NikeFuel. It also tracks each step and calories burned. Your Nike+ FuelBand wirelessly connects to your app, allowing you to see your progress on your mobile device and get the motivation you need to get moving.

Nike athlete and NHL sniper Steven Stamkos on the FuelBand:

“What’s great about the idea of NikeFuel and the FuelBand is the way it provides real information and numbers to show how much people are doing all day, every day. That’s what will get people challenging themselves to do more and better their own scores. It’s a tool to get people more active.”

After the failure of the Jawbone UP, the Nike+ FuelBand was there to fill the void. Anyone using this or going to buy this?


  • I recently bought one on a trip to the US. I’ve been hearing such great things about it and thought I’d take the plunge. It does motivate you to get out there and move. There are days when I’m close to my goal and push myself that extra bit to make it. It’s fun!

  • Thanks for the mini review. Sounds like it does work well.

  • ????Dennis

    Totally off topic… Gary I view the blog on Flipboard and notice that some of the articles now have the comments added instead of clicking “view original” at the bottom of the page. Is that something that will be the standard here? It’s so annoying to have to click another page and load it to see if there are comments.

  • I’ve had mine here in Canada since April and highly recommend it. Having it there on your wrist and seeing those lights everytime you check the clock means you’re always aware of the day’s activity. After seeing me take the stairs and go for midnight jogs to meet my goal, four of my friends have imported them too.

  • Yeah, I’ve been using my for months- it’s cool! Just remember to upload by midnight before it resets you back to zero!