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Samsung Not Worried About Apple’s Rumored iTV

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Over the last couple of years, Samsung and Apple have become a sort of “arch rivals” mainly due to the never ending battle of touchscreen smartphones and tablets. But when it comes to producing HDTVs, Samsung believes that Apple has a lot to catch up in this particular field. According to Chris Moseley, Samsung’s AV product’s manager, the Korean company isn’t bothered one bit about Apple’s much touted iTV. In an interview with Pocket-lint, he said “We’ve not seen what they’ve done but what we can say is that they don’t have 10,000 people in R&D in the vision category“.

Chris Moseley further said:

“They don’t have the best scaling engine in the world and they don’t have world renowned picture quality that has been awarded more than anyone else.

“TVs are ultimately about picture quality. Ultimately. How smart they are…great, but let’s face it that’s a secondary consideration. The ultimate is about picture quality and there is no way that anyone, new or old, can come along this year or next year and beat us on picture quality.

“So, from that perspective, it’s not a great concern but it remains to be seen what they’re going to come out with, if anything.”

Samsung Europe has revealed that the Korean company had a 32% share of the total European TV market and a whopping 60% share in the premium €1,500+ market during 2011.

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  • Simon@stwdesign.com

    What was Rim saying before the iPhone came out?

  • randyritraj

    There have been numerous cases of companies holding large market shares in whatever industry, that due to arrogance got obliterated by a competitor.  Samsung would be smart to review some of those cases and ensure they’re ready.

  • Dougmsinc

    Seriously misguided. The dominance of MP3 has demonstrated that convenience and innovation trump quality every time. People will take lower quality audio as long as it’s in a more modern and convenient form. It will be no different with TV’s. 

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