Apple Celebrates 10 Years of iPhone: “We Are Just Getting Started”


Iphone mosaic

January 9th marks the tenth anniversary of the iPhone and Apple has shared a press release with statements from executives on the major anniversary.

Steve Jobs made his famous on stage announcement at Macworld 2007, unveiling the iPhone, in what he teased as “a widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communications device.” Since then, history has been made for the modern smartphone.

In ten years, Apple has sold over one billion iPhones, becoming part of people’s daily lives. Apple’s goal in 2008 was to grab 1% of worldwide mobile marketshare, at 10 million units.

“iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” said CEO Tim Cook. “iPhone set the standard for mobile computing in its first decade and we are just getting started. The best is yet to come.”

Philip Schiller, Apple’s senior vice president of Worldwide Marketing, said “It is amazing that from the very first iPhone through to today’s newest iPhone 7 Plus, it has remained the gold standard by which all other smartphones are judged. For many of us, iPhone has become the most essential device in our lives and we love it,” while adding “I believe we are just getting started.”


Check out the original iPhone versus the current iPhone 7, in the Apple press image above. We’ve come a long way, since then.

What iPhone has been your favourite so far? Design-wise, the original, along with the 4/4s and 5/5s are my favourites.

Below is Steve Jobs introducing the iPhone at Macworld in 2007. This video never gets old.


  • gerry

    My mom is still using her iPhone 3G for the last remaining days till she gets her new device. Then that 3G phone is coming back to me to be kept in my room 🙂

  • Wow! That’s putting the phone to good use, still chugging along.

  • Kris

    just watched it again, thanks for the link. I love my iPhones… all of them all these years. Definitely a revolutionary device…

  • sully54

    can’t say i can choose which design is the best. each iteration has its merits, from the 2G to the 7.

  • Can’t get enough of this. Hard to believe it was 2007.

  • SOB

    For me the best design was the iPhone 5. The first time I picked it up I was surprised how light it was. It looked heavier than it was.
    I am not liking the current trend where all the features are going to only be offered in the biggest sized phone. For me 4.7 inches is the largest I would go.

  • gerry

    The mock up iPhone when Steve showed the audience of an iPod with a rotary dial on it lol. You can hear that one guy had a good laugh of it in the audience.

  • Corey Beazer

    The 3G/3Gs were my favourite designs forms, the curved body fit perfect in the hand.
    Wish they’d do that shape with the screen size of the 5

  • OliChabot

    how can she even be that patient while apps are loading…

  • FragilityG4

    Hahaha how come google isn’t honouring this day on their website? Hahaha

  • Aleks Oniszczak

    Apple Pay, Photosteam, jailbreak apps and great iPad apps are what keep me in iOS. Before that it was Facetime and before that it was their retina displays and before that it was great battery life.

    But now my iPhone 6 caught Apple’s so-called “Touch Disease” and they’re not just swapping it with a new phone as they have in the past. Even though it has been shown to be a design flaw – i.e., it’s their fault and they are “admitting it” by asking me to pay $189 instead of over $400 before. Not quite as awesome customer care as we all used to hear about.

  • Tim cook has made them number 2.

  • FragilityG4

    Sure he has.

  • FragilityG4

    I have always felt the same way but I must say that after using my wife’s 7 Plus my opinion is starting to change. The size is big but it is manageable. The screen is fantastic and the dual cameras make for great photos. It fits in my pocket however you can’t comfortably sit with it in there. Date I say it, but my next phone might be a Plus ????

  • You’re Fired

    ok apple enough of talk. iPhone is getting boring and all you do is minor update cosmetic updates we need new design

  • Brad Fortin

    They were going to make a page honouring BlackBerry but after seeing this they’ve gone back to the drawing board and should have a similar page by the end of this year.

  • johnnygoodface

    At 21:20: “We just started…” 😉

  • This I agree with. Apple sold so many phones and made so much money only because they were fooling fan following.

  • Marketing GIMMICK.

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