BlackBerry Releases BBM SDK, Lets Developers Embed BBM into iOS and Android Apps


BlackBerry Messenger (BBM) was once among the most popular messaging apps in the world for mobile devices, but the Canadian company has fallen behind in the messenger game over the past few years.

However, BlackBerry is now focusing on bringing its messaging service back to the enterprise business. Today, the company announced the BBM SDK which will allow developers to include the messenger into their iOS or Android apps.

The BBM Enterprise SDK allows developers to easily integrate secure voice, chat, and video into their apps. Since its limited release earlier this year, BlackBerry has announced that more than 60 partners are building and embedding BBM messenger into their apps.

The SDK has been built on BlackBerry’s Network Operating Center, which should provide developers scalability and reliability.

[via VentureBeat]


  • Kirk

    Good for you BB… I mean thinking you’re still relevant lol

  • Aleksandar Matijaca

    I really wonder how many developers are going to all of a sudden jump on the BBM bandwagon.

  • Tony

    Too little, too late…

  • JD

    When I think of epic fails; I think of BlackBerry. RIM/BlackBerry had so many chances to pull their heads out from their asses and they failed to do so over-and-over-and-over. It’s kinda sad to see a once-successful Canadian tech company make so many bad decisions at the reins of their delusional leaders.

  • Dehop

    Yup, I still remember their first full-touchscreen answer to the iPhone, the BB Storm (I think?). A friend who was a loyal BB user got it and hated it almost right away. Touchscreen responsiveness was laggy as heck, had to be rebooted often, and worst of all… a year after the iPhone came out, the Storm had no wifi so you were forced to use expensive cell data.

    I evaluated the Playbook for work a few years after that, and it had so many shortcomings that prevented it being a viable unattached device (i.e. had to be paired with a Blackberry for simple things like email access… well, coworkers were requesting non-BBs so there was nothing to pair with!)

    Way too many shots to the foot. To be fair, even if they’d responded to the iPhone and iPad in a timely and well-executed manner, I don’t know that they could’ve stood up to the tidal wave of mindshare that iPhone and Android ended up getting. BB was solidly a “business” brand, and consumers wanted something else entirely. Maybe they could’ve held out longer before getting to where they are now, but only by a year or three.