Check Out This New Curved Apple Television Concept in Gold [PICS]


Designer Martin Hajek is no stranger when it comes to pushing the limits on Apple product design concepts, and his latest additions are an update to an earlier Apple Television idea released this spring.

Hajek has posted new images of his Apple Television concept, based on questions of what the rumoured product could be, either an upgraded Apple TV box or a television screen either flat, curved and possibly in…gold?

iPhones, iPads and even iWatches – been there, rendered that.

So I figured it was about time to have a small update on the iTV concept which I created with iCreate magazine earlier this year.

The main questions are will Apple’s next TV offering be…

– an upgraded AppleTV box?
– if so, will it be white and gold?
– or will it be a maximized iMac?
…in gold?
– and if so – will it be flat…or curved?

Check out a few of the images below and tell us what you think:

Screenshot 2013 11 11 10 02 54

Screenshot 2013 11 11 10 02 45

Screenshot 2013 11 11 10 03 37

Screenshot 2013 11 11 10 04 06

Screenshot 2013 11 11 10 05 04

This morning, rumours point out Apple’s TV ambitions could be possibly delayed as the company looks to focus on wearables instead. Last night it was reported Apple supplier Foxconn was contemplating opening up a TV assembly factory in Arizona, which also is the future location of Apple’s future sapphire glass factory (Foxconn said the location was unrelated to Apple’s recent decision). Apple has been testing a high resolution TV with Foxconn and Sharp, according to the New York Times.

You can checkout Hajek’s full gallery here. What do you think of these concepts?


  • WatDah

    I think it looks beautiful, except the part where it is gold and the screen is curved….
    The stand looks amazing, but not too sure how long it can hold that huge screen….

  • fsfs

    The iTV idea doesn’t really mean much to me yet. There isn’t enough meat on the bones of “smart TVs” to really do something spectacular. I mean, even with the advances today, a TV is a TV is a TV. Some have far better quality than others (or 3D, 4K etc,), but the whole “Smart” component isn’t really a big sell, especially when you’re already hooking up boxes like an XBox. I don’t really care if NetFlix is integrated or if I can view pictures from Facebook. If I really want a great UI on my TV, I simply get a long (or wirelss) HDMI cable and connect it to my PC. My “dumb” TV has a way better UI than any smart TV when it’s running Windows 8 or Mavericks.

    Give it a few years and I think there will be a lot more you can do with a TV specific interface. Cable companies are moving towards offering specific channels and programming, instead of the general “if you want Game of Thrones and Breaking Bad, you need this entire package”. When TV becomes segmented (like music is), the UI will be more important. It will happen. WiiTV made a horrible attempt at a social, PVR type experience, but had the right idea. Apple will eventually be a player in this space, but it’s too early IMO. iWatch is more of here and now product.

  • Al

    I agree with a lot of what you have to say. However, the “iTV” is non-existent, so you can’t really say it’s not good… or it’s not going to be good for the near future… because you are assuming it is just going to be like the typical (already have it on every connected device) “Smart TV”. This is Apple remember. If they are going to introduce something brand new, you can pretty much be assured that it’s going to be a “Gee-Wiz” moment. So if they do bring it out next year, I think it will likely knock your socks off. And other TV manufacturers are probably going to be sitting there thinking… “oh crap…”.