Globalnews.ca has launched a new responsive website design to target the increasingly growing number of mobile users that access news from their smartphones and tablets.
What’s also new about the site is there will be featured editorial content written by journalists but commissioned by advertisers, to go alongside news stories, as the media industry continues to experiment with new revenue models.
In an interview with the Globe and Mail, Ron Waksman, senior director of online and current affairs says this model is already existent on its television newscasts. With the new responsive site, it will cater to Canadians who want access to local news video, which he calls their “secret weapon”:
“Original content is very important to us,” Mr. Waksman said. “We tell everyone that our competition is everyone. But we believe our secret weapon is local news video – we gather the most superior local news in most Canadian markets … we need to we fit into the consumers life from when they wake up and check their iPhone, move to their computer during the day and then check a few videos before going to bed.”
The new website is slick and designed well for easy navigating of news stories. Just visit Globalnews.ca from your iPhone or iPad to see how the site will adjust to your screen’s resolution.