Apple: iPhone 7 Supply to Be Very Limited in Stores, and Jet Black Sold Out


Iphone 7

The highly anticipated iPhone 7 and iPhone 7 Plus will hit the shelves tomorrow morning, and some people may have already set up camp in front of the Apple Store in the hope of being among the first to grab the latest handsets. But don’t bet on it, because Apple says there will be limited supply for walk-in customers without a reservation.

This year’s iPhone 7 launch somehow mirrors that of the Apple Watch: if you don’t reserve your iPhone 7 in the online store, chances are you won’t be able to buy one on launch day by walking into the store.

In a statement sent to TechCrunch, Apple indicates that jet black iPhones and all iPhone 7 Plus models in all colours have sold out completely in the initial online ordering period. This means you won’t be able to get one, as there will be no inventory.

Apparently, the same goes for carrier inventory, as well. As Telus support informed one of our readers, “no carrier in North America has the iPhone 7 Plus for launch day, unfortunately.”

What’s left is go to the online store, order your iPhone 7 in jet black or your preferred colour, and wait, just as you waited for your Apple Watch to arrive, because Apple appears to be taking orders mostly online. Back then, Apple said it’s Apple Watch orders are set to be taken online, which brings a totally new ordering experience, because it is a new product category and the initial supply is limited.

The iPhone 7 is not a new product category, so the latter seems to apply in this case.

Apple’s statement:

We couldn’t be happier with the initial response to iPhone 7 and iPhone 7 Plus, and we are looking forward to beginning sales through our retail stores and partners around the world.

Beginning Friday, limited quantities of iPhone 7 in silver, gold, rose gold, and black will be available for walk-in customers at Apple retail stores. During the online pre-order period, initial quantities of iPhone 7 Plus in all finishes and iPhone 7 in jet black sold out and will not be available for walk-in customers. Availability at partner locations for all finishes may vary and we recommend checking directly with them.

Customers can continue to order all models in all colors on We sincerely appreciate our customers’ patience as we work hard to get the new iPhone into the hands of everyone who wants one as quickly as possible.


  • swotam

    At least that should cut down on the chaos the lines cause at malls and such. It gets a bit ridiculous at the Eaton Center with 1000 people lined up and sprawled all over the place.

  • Derrick Rockwell

    True enough. Pre-Ordered an iPhone 7 Plus yesterday through Eastlink and was told it would be at the store for me to pickup on the 23rd.

    Here’s hoping 🙂

  • Salinger

    I reserved my 7+ for pickup at the Toronto Eaton Centre tomorrow. I hope they’ve restricted the number of people per pickup time to a reasonable number. If there are so few units available for walk-ins, hopefully that means there will be more staff available to handle reservation customers.

  • Jay

    Apple texted me this morning saying my iPhone was ready and available for pickup tomorrow morning during my pick up time. They sent me a order link to add to my wallet for faster processing time at the store. So should be pretty quick process just hope they have my black leather case in stock’!

  • erth

    it would be interesting to know if they decreased the amount they made so that the 7 sells out, to make it seem like it is a success. can there be a comparison on how many they made last year in comparison?

  • Bafoon

    anyone know how easy is it to pick up a reserved phone in the store – i have an early am time slot – do i just show up and pick up, or do I need to stand in line?

  • swotam

    Typically you’d show up at the store and let them know you’re there to pickup a reserved phone, then you’ll have to wait for a staff member to actually assist you, which constitutes most of the wait in my experience. You may need to wait in line outside the store before actually going in, since the stores are typically swamped post-launch for several days at least. So yeah, expect some waiting.

  • Bafoon

    thanks, I gotta get my train to get to work as well lol. I’m picking up first thing in the morning so I’m hoping I don’t miss my train.

  • johnnygoodface

    Heard it’s the same in UK (no 7+)