iPhone May Overtake Android In The U.S. By 2015 Due to Customer Loyalty



According to a survey of 16,000 consumers polled over the past 12 months by Yankee Group, customer loyalty will push iPhone ownership in the U.S. past Android devices by the year 2015 (via AllThingsD). The survey revealed that 91% of iPhone owners intend to buy another iPhone in the next 6 months, while 6% plan to switch to an Android device with their next purchase i.e over 9 out of 10 iPhone owners are loyal to the platform.

On the other hand, 76% of Android owners intend to buy another Android phone while 24% of Android phone users plan to switch to another platform, out of which 18% plan to buy an iPhone. On the contrary, merely 6% of iPhone owners said they plan to switch to Android. The source notes that when you apply this asymmetry to first-time smartphone buyers, two-thirds of whom plan to buy either an iPhone or an Android phone, iPhone ownership seems to surpass Android ownership in the U.S. by 2015.

“Think of the Apple and Android ecosystems as two buckets of water. New smartphone buyers — mostly upgrading feature phone owners — fall like rain into the two big buckets about equally, with a smaller number falling into Windows Phone and BlackBerry buckets. However, the Android bucket leaks badly, losing about one in five of all the owners put into it. The Apple bucket leaks only about 7 percent of its contents, so it retains more of the customers that fall into it. The Apple bucket will fill up faster and higher than the Android one, regardless of the fact that the Apple bucket may have had fewer owners in it to begin with.”

So it’s true that platform loyalty is way more powerful than massive market share surges, don’t you agree?


  • FragilityG4

    No surprise here … Android is “The New Coke” but in the end everyone prefers “Coca-Cola Classic”

  • Druter

    Lol oh my gosh. 1 survey and apple fans think they are back on top. Thats almost as rich as when apple fan boys thin the ipad will retain market lead. You’re second place in phones and soon to be third and the tablet market will play this scenario out as well

  • Startedfromthebottom

    Hard to compare Apple’s single product versus the entire lot of crappy, cheap Android phones and devices. Regardless, Android is still the #1 source for malware on a smartphone, which is a crown it will never lose. Sorry, fandroid.

  • Richard Plourde

    I have owned both Iphones and all kinds of Android phones most recent the Samsung S3 I cant say Iphones are a bad phone they are a nice phone but… as I said owning both I much prefer my Android phone and will be buying the new Samsung S4 and I don’t see myself buying another Iphone sorry just my prefrence

  • Bobby Smith

    I would buy an Android phone, but other than buying the Nexus series from Google, waiting for updates from carriers/OEMs is a pain in the arse. I can’t get updates for my Android phone that is 1 year old w/o buying the latest hardware?? WTF! Sticking to my iPhone 4S.

  • Richard Plourde

    I hear you about the updates being a pain went through it didn’t like that and considered a google phone like the nexus but when it comes down to it im in it for the hardware aspect of it not even the build of the phone never had any problems with the s3 being plastic I much prefer it to be honest