New ‘Pebble Time’ Colour E-Paper Watch Hits $3.5M and Counting on Kickstarter


Last week Pebble teased on their website a big announcement was coming Tuesday and they didn’t disappoint. Today they launched their second generation smart watch known as Pebble Time, which features a new colour e-paper display.

Pebble’s Canadian founder Eric Migicovsky and his team launched the watch on Kickstarter again, and as of writing it has already surpassed $3.3 million and counting in under two hours.

Screenshot 2015 02 24 08 51 02

Pebble Time comes with a new timeline interface along with a new always-on colour e-paper display (sourced from an unnamed supplier in Tokyo) and a microphone to respond to notifications.

Regarding the new display, Migicovsky told Medium it won’t break records for pixel counts, “but it does what it has to do to be on a smart watch. It’s color, it’s always on and it uses, for all intents and purposes, the exact same power as our black-and-white display.”

Battery life is pegged at 7 days and the starting price for the watch will be $199, but it is available for cheaper on Kickstarter. Pebble Time will start shipping in May, available in three colours.

Pebble time

Pebble says the microphone and voice replies for iOS users at launch will only work for Gmail notifications, with more app support to come.

This has already raised a tonne of money in just a couple hours as it’s targeting a sub-$199 smart watch market. Not everybody has an iPhone or wants to drop $349 USD on the Apple Watch. It’ll be interesting to see how much money they’ll raise again. I suspect more records will be broken.

Click here to check out the new Pebble Time on Kickstarter (it has already hit $3.5 million). Are you going to buy the Pebble Time?


  • Jay

    I believe there are 2 winning arguments for this over apple watch:
    1. water resistant, the whole point of having this is sometimes you cant check your phone and places like in the shower or in a pool is a big part of that.
    2. Week long battery, I have a hard enough time remembering to charge my phone (iphone 6+ helps with that though ) I dont want to have to charge my watch daily as well.

  • sukisszoze

    It looks interesting and the e-paper display will help.

  • Jacobyte

    So that would be $179 plus $10 for S&H USD through KickStarter…converted to $236CAD today. Will the retail unit be selling for $199CAD?

  • Andy

    seeing as how the current Pebble retails for about $120 at Bestbuy, I’d assume this watch will be $230, the same pricing model as the current Pebble Steel.

  • Guest

    I was a little disappointed I couldn’t get in on the early bird price for $159, but if it retails for around $230 then I’d much rather buy locally.

  • Jacobyte

    Yah…ditto…although kickstarter engraving would be kinda cool (?)

  • Jacobyte

    Would it help make your decision if you knew Microsoft was working on a Pebble notification app –

  • Tim

    Battery life alone, makes it a better prospect than the Apple Watch