Roku CEO Anthony Wood Calls Apple TV A ‘Money Loser’



Roku founder and CEO Anthony Wood called the Apple TV a “money loser” for Apple, while speaking at the Code/Media event held by Re/code.

Wood said the Apple TV was just an accessory for the iPad and he questioned why Apple would want to sell more units of the device. The CEO also remarked on the rumour of a new Apple TV that will integrate with the Comcast network to bring streaming TV service to users of Apple’s set-top box. He said:

“Apple TV is essentially an accessory for the iPad. They lose money, which is unusual for Apple,” he said Thursday, speaking at the Recode conference here. “If you’re losing money, why would you want to sell more?”

Wood told Re/code’s Peter Kafka that his company is in the TV platform business and their goal is to be the operating system for your TV. The CEO also said that after Apple dropped the price of the Apple TV two years ago from $249 to $99, sales of Roku’s set-top box nearly doubled.

In September, Roku refreshed its set-top box lineup with three new models that join its flagship Roku 3. The company also introduced a $50 streaming stick to directly compete with the Apple TV and Google’s Chromecast.


During Apple’s 2014 shareholders meeting, Apple CEO Tim Cook reported that the Apple TV generated $1 billion in revenue for the company last year. This makes Apple’s set-top box sound like more than just a hobby.

Apple is expected to release an upgraded Apple TV in the spring, bringing with it various improvements including an upgraded processor, game support, and even its own App Store. The set-top box may also get additional content as the company continues investigating partnership opportunities with cable companies.

[via CNET (Image Credit)]


  • Joe

    I have a hard time seeing how it’s a money loser. $99 covers the parts and should also help cover the software costs. With the possible exception of this comcast deal, I don’t see where they could be losing money on it.

  • FragilityG4

    What the hell is Roku??

  • Chrome262

    regardless they can afford to lose money on a product while roku cant and they are.

  • bspence88

    I sense jealousy from this Roku guy…

  • Funny that I own this “iPad accessory” when I’ve never owned an iPad.

    I think he’s missed a big aspect of Apple’s strategy by assuming that they only make money from the sale of the Apple TV. Before I had an Apple TV, I didn’t rent an average of one movie a month from Apple, nor would I have purchased a couple hundred dollars worth of TV shows from the iTunes Store over the past four years (instead of spending a few hundred dollars a year on cable TV, we buy seasons passes for one or two shows on our Apple TV). They may make very little profit on the device itself, but I doubt they’re losing money, and they’re putting another storefront in the lives of consumers.