After Five Years of Leading Apple Tim Cook Unlocks Bonuses Worth $100 Million


Five years have passed since Tim Cook was appointed to lead Apple, and the Financial Times has posted a lengthy report looking at how the tech giant has performed since then. During the more than 1800 days spent under Cook’s leadership, Apple has become a company in some ways more open and approachable, and its valuation surged at one point to new all-time highs for any company in the world, the newspaper says.

The Financial Times uses five key metrics to reflect on Cook’s first five years: the success of the iPhone, return of capital, growth in staff numbers, share price and the number of iOS users.

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Apple recently announced the sale of the billionth iPhone, and Cook said the smartphone’s sales growth is only limited by the number of people on the planet in rage of a cellular tower. He showed confidence that every person in the planet will have a smartphone at one point in the future.

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Thanks to the success of the iPhone, Apple’s cash pile has grown from $121 billion (2012) to $232 billion. Of that, 93% is held offshore, so Apple has taken a total of $85 billion in debt in the US and other markets to fund its share buyback program.

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During the past five years, the number of people working at Apple has almost doubled, the FT concludes. The company’s market capitalization went on a similar path: it has doubled in the past 60 months overtaking ExxonMobil to become the world’s most valuable company.

As it has reached its five-year mark, Tim Cook is now entitled to bonuses worth more than $100 million.


  • Harold Mitchell

    Perhaps now he will leave so that Apple can once again innovate instead of just continue to iterate.

  • Ashley Mann

    Apples stuff sells itself. So attributing the one billionth iPhone to Tim is a stretch. As for being more approachable, that’s just disrespectful. Why? Clearly they are comparing Steve to Tim. It’s disrespectful because under Steve we have no idea what Apple could have been today. Nor does anyone know. We will never where Steve would or could have taken his Apple or how open Steve would have had to make Apple.

    My dislike for Tim is nothing new on this forum. Tim clearly gave the green light to Phil to lie in a keynote about the iPad mini 4. I lost all respect for both these men immediately. Never lie to Apple fanboys / fangirls. Never.

    As for his 100 million, Tim should take the money and run. Literally. Apple is stalled with recycled designs, old technology and Tim continuous to turn Apple from an innovator into a garbage recycler. Keynotes are now about “how much we recycle”. The iPhone 7 will be the perfect example-a 3 year old design with repositioned lines on the back, with a sales gimmick saying, “familiar and completely new”.

    Tim needs to go. I hope he takes he takes his 100 million plus and just goes away already. Like the iPhone, he’s old, stalled, and just can’t compete anymore.

  • Aleks Oniszczak

    The sad truth is that Tim Cook actually IS a good CEO – compared to other current CEOs. But he is no Steve Jobs. Getting rid of Tim Cook would probably do no good because, well, who would you replace him with?

    It’s true Apple products are now just stagnating and being recycled and rebooted like bad Hollywood movies. But that works for Hollywood and it’s probably all Tim Cook is capable of. But it’s good enough for Apple to continue to make money.

    I miss the old Apple too. Maybe after Elon Musk finishes getting to Mars and converting the world to electric cars he could give Apple some new ideas.

  • xxxJDxxx

    Reading these comments it seems like people just assume that the next big innovation has been held back by Tim Cook. As if revolutionary products come along every year and Apple just doesn’t have the right CEO to launch them or something. Really innovative or revolutionary products seem to come along about once a decade. Give it some time before you go crying about innovation being dead at Apple.