UBS Survey Reveals the iPhone Has an 89% Retention Rate

This isn’t really surprising, but according to UBS Investment Research, the iPhone has a 89% retention rate, with HTC at 39% as the closest competitor. This was based on a U.S. survey asking customers which handset maker they would remain with for their next purchase.

Third place was Waterloo-based RIM, at 33%. Their retention rate has plummeted from 62% in the past 18 months (gee, I wonder why?). Rounding up the list Samsung is at 28%, Motorola at 25%, and Nokia at 24%. It is evident Apple continues to dominate its competitors, and has resulted to the title of the most valuable company on the planet.

UBS notes Apple’s price target has been set at $510 per share, due to continued demand for iOS devices and Macs:

“Demand for iPhone, iPad and MacBook Pro remains robust, with a leading ecosystem that creates sticky demand…We believe new opportunities such as TV sets are not factored in by the market and we view the valuation as attractive.”

The iPhone 4 is already the most popular cellphone in Canada, taking the coveted title away from the Blackberry. According to comScore data over 2.2 million iPhones reside in this country–clearly, we love our iPhones.

[via AppleInsider]

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  • Anonymous

    I’d be more interested to see the retention rate of an operating system. Switching from say an HTC droid to a Samsung droid is not a huge change really. That’s pretty bad for RIM!

  • Anonymous

    I don’t know if that’s relevent … I’m sure if you did that servey (OS based retention) but then also asked if they cared/know about different OS’s the majority would say no.

    At the end of the day I believe the servey that was done is the best depiction of phone/OS retention.