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Urbanspoon Folds Into Zomato Following Acquisition, Shuts Down Shake-To-Search Feature

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Today, Zomato announced that it has officially shut down Urbanspoon after acquiring the Seattle-based restaurant reviews site for roughly $50 million earlier this year.

The company posted a long list of changes that are taking place as a part of the transition. One of the most notable changes is the end of the iconic “shake-to-search” features that Urbanspoon’s customers really enjoyed.

The feature allowed users to shake the device to find nearby restaurants, however, the feature will not migrate to the Zomato app.

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To make the transition a bit easier for consumers, Zomato changed its logo to an image of a spoon, much the like one that was familiar to Urbanspoon customers.

As of today, visitors to Urbanspoon’s website were automatically redirected to Zomato’s website. Urbanspoon decided that a sale was the best option for the company, realizing that continuing to compete with Yelp would require a sizeable investment.

Zomato is available as a free download for iOS, Android, and Windows Phone.

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