Apple to Extend iTunes Music Previews to 90 Seconds

We’ve talked about rumours in the past about iTunes music previews being extended past 30 seconds. The latest story is that Apple sent notices to music labels informing that songs at least 2 minutes and 30 seconds long will have extended 90 second previews. Any song shorter than that length will remain at the current 30 second preview.

The notice from Apple reads:

We are pleased to let you know that we are preparing to increase the length of music previews from 30 seconds to 90 seconds on the iTunes Store in the United States. We believe that giving potential customers more time to listen to your music will lead to more purchases.

What about labels that don’t agree with this new 90 second preview policy? The solution is simple, says Apple. Just remove your music from the iTunes Store if you don’t agree with these new terms. Nice.

Have 90 second previews would be a nice addition, as 30 second previews of certain songs are just too short in length.


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