Rogers Launching New $35 ‘Connection Fee’ on July 10th

MobileSyrup has the goods on the newest fee Rogers customers will face on July 10th, according to an internal document. The fine print for this new fee reads as follows:

Beginning July 10th, new or existing Rogers customers activating or upgrading any wireless service with Rogers will be charged a $35 Connection Fee to activate the service on the Rogers Network. The Connection Fee will be charged to the customers invoice at the time of activation or upgrade. The $35 Activation Fee and the $35 Hardware Upgrade Administration Fee no longer apply.

At launch, the Connection Fee will be the same for new and existing customers, cannot be waived by agents, and will appear on applicable materials and contracts going forward. The Connection Fee will be introduced at a promotional rate of $15 for New Activations and Hardware Upgrades, and the promotional rate will be valid until further notice.

So this new $35 Connection Fee will apply to new and existing activations or upgrades on the network. It essentially replaces the old $35 Activation Fee and $35 Hardware Upgrade fee. The document is specific to say at launch, the fee, which will be set at a promo price of $15, “cannot be waived by agents.”

Thoughts on this new fee? Necessary nowadays for the company to run its wireless business, or do you think it’s just another cost being passed to customers?