Flipboard’s Personalized Mobile Magazines are Now on the Web [VIDEO]

Flipboard, the popular personalized mobile magazine service for mobile devices, is finally coming to the web, TechCrunch reports. The Flipboard mobile app enables readers to flip through stories based on different sources and topics they are subscribed to on their phones and tablets but now, users will be able to enjoy these beautiful, personalized mobile magazines on their desktop browsers as well.

Mike McCue, the co-founder of Flipboard, said, “When we were originally going to build Flipboard for the web, we realized it was a super hard thing to do”. But after almost 5 years of focusing on apps for iOS, Android and Windows devices, the company is finally ready to bring its magic to desktop. And to achieve that, Flipboard is re-launching its website so that users can get an experience that is true to the web. Just like the mobile version, readers will be able to subscribe to any of the 34,000 topics available, as well as custom magazines created by others.

“In the same way it dynamically re-builds stories for optimal layout on smartphones and tablets, Flipboard’s web version takes advantage of the unique design principles and user interaction features on the desktop. Instead of flipping through different articles on mobile touchscreens, Flipboard’s web design is built to enable users to scroll through content that is relevant to them.

Layouts change based on the type of content that is displayed, with some of them featuring full-bleed images and other highlighting text. At the same time, the web version takes advantage of all the personalization features the company has built over the years”.

McCue also pointed out that the company isn’t looking to become anyone’s home page, though there are some publishers who are already “creating magazines around certain topics that get the same treatment”.

To try out Flipboard for web right now, click here.