Uber and MADD Canada have today announced a long term, national partnership to promote safe and sober driving in the country. Following the announcement, Uber has become the “Official Designated Driving App of MADD Canada” (via CNW). Both organisations will work in asking Canadians to pledge to not drive impaired and to make further use of transportation options like ridesharing that can serve to prevent impaired driving.
“Everyone has the power to prevent impaired driving,” said MADD Canada Chief Executive Officer Andrew Murie. “Having safe, convenient and accessible transportation options is critical. Through this exciting new partnership with Uber, we are encouraging Canadians to always make responsible choices and to prevent impaired driving. We thank the Uber driver-partners who are providing safe rides for their customers, and we thank riders who are making the responsible decision to arrange a sober ride home rather than risk driving impaired.”
One of the leading criminal causes of death in Canada is crashes involving alcohol and/or drugs. On average, four Canadians are killed every day in such crashes. Researchers at Temple University compared rates of alcohol-related crash deaths in cities before and after Uber was available. Findings from this research conclude that the arrival of Uber in a city led to a 3.6%-5.6% decrease in the number of people killed in alcohol-related car crashes.
“Uber is pleased to enter into a national partnership with MADD Canada to fight impaired driving. Ridesharing services like Uber are changing the way people think about driving while impaired by alcohol and/or drugs,” stated Ian Black, Regional General Manager for Uber Canada.
For more information on the partnership between MADD Canada and Uber, visit this link.
