Free $25 Loblaw Card Registration Rolls Out Over Bread Pricing Scandal

It’s time to make some dough, as Loblaw has launched their $25 gift card registration, a response for their involvement in a bread price fixing scheme which spanned 13 years. No matter how you slice it, you’ve been paying seedy prices because companies colluded to set rising prices.

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Loblaw got out of a jam by whistle blowing on competitors, as the collusion is now toast. The company tipped off the Competition Bureau and by doing so gained immunity, since its cooperation began in March 2015.

Requirements for signing up to receive your $25 Loblaw card? 

If you purchased one or more of the following brands of packaged bread from Loblaws, Atlantic Superstore, Bloor Street Market, Cash & Carry, Club Entrepôt, Dominion (in Newfoundland & Labrador), Extra Foods, Fortinos, Independent City Market, Loblaws City Market, Maxi, Maxi & Cie, No Frills, Presto, Provigo, Provigo Le Marché, Real Canadian Superstore, Real Canadian Wholesale Club, Valu-mart, Wholesale Club, Your Independent Grocer, or Zehrs in the period between January 1, 2002 and March 1, 2015:

Ben’s Bread
Bon Matin Bread
Country Harvest Bread
Dempster’s Bread
D’Italiano Bread
Gadoua Bread
McGavin’s Bread
No Name Bread
Old Mill Bread
POM Bread
Weston Bread
Wonder Bread


You are of the age of majority, which means 18 years or older if you live in: Alberta, Manitoba, Ontario, Prince Edward Island, Québec, or Saskatchewan.


19 years or older if you live in: British Columbia, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, or Yukon.

Once you get your $25 Loblaw card, you can use it towards anything in store, like iTunes cards or something else, not just bread. Customers can create an account after registering to keep track of their card program status (let’s hope Loblaw secures your personal info).

Do note Loblaw requires you to agree to the following release, by signing up for this $25 card:

As you may be aware, proposed class actions relating to an overcharge on the price of packaged bread have been commenced. The proposed class actions have not yet been certified by the courts as class actions. If you wish, you may contact one of the intended class action law firms (click here for firm information).

In exchange for this twenty-five (25) Canadian Dollar Loblaw Card you hereby release and forever discharge Loblaw (“Loblaw” includes Loblaw Companies Limited, its parent corporation George Weston Limited and their affiliates as well as all of their current and former officers, directors, and employees) from any and all claims or causes of action (of whatever nature or kind) for damages, costs or other relief that you may have relating to or otherwise in connection with any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015, to the extent of twenty-five dollars.

Agreeing to this release will not impact your right to participate in any class actions relating to an overcharge on the price of packaged bread. However, doing so will mean that twenty-five (25) dollars will be deducted from any compensation that you may otherwise be entitled to receive in any class action judgment against, or settlement with, Loblaw relating to any overcharge on the price of packaged bread in the period between January 1, 2002 and March 1, 2015.

You may wish to obtain independent legal advice, including by contacting one of the intended class action firms, before checking the box in Section F below, and submitting this Registration Form.

Click here to sign up for your $25 Loblaw card—registration forms must be submitted by May 8, 2018.

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