BMW Introduces its Own In-Car Intelligent Personal Assistant

The BMW Group has today announced its own, proprietary in-car AI assistant called the BMW Intelligent Personal Assistant, that responds to the prompt “Hey BMW” and has the ability to serve the driver in a range of ways, such as controlling vehicle settings, navigation and entertainment systems, and even conducting a conversation.


The Intelligent Personal Assistant will debut in select BMW vehicles in March 2019 and will be compatible with other digital voice assistants like Apple’s Siri and Amazon’s Alexa.

BMW says the link-up with BMW’s Open Mobility Cloud and the use of artificial intelligence will allow the personal assistant to consistently grow with the user over time. Regular updates will further expand the range of functions and skills.

Dieter May, Senior Vice President Digital Products BMW Group, said: “BMW’s Intelligent Personal Assistant combines with the new BMW Operating System 7.0 to create a brand new, digital form of interaction with your BMW that redefines the whole driving experience.”

BMW’s Intelligent Personal Assistant learns routines and habits so that it can apply them in the appropriate context. It is familiar with the vehicle’s functions and is able to operate them as required. Saying “Hey BMW, I’m cold” will prompt the BMW Intelligent Personal Assistant to adjust the temperature inside the car accordingly.

The Intelligent Personal Assistant will become available in a basic version in 23 languages and markets next year. It will be offered for models featuring the new BMW iDrive 7.0 and as part of the Live Cockpit Professional.