Apple Reopens NYC’s Iconic Fifth Avenue ‘Cube’ Flagship Store

Apple has today shared a preview of its iconic Apple Fifth Avenue glass cube flagship store in New York City, that reopens its doors to the public on Friday, September 20. Apple notes that the renovated store has been entirely reimagined with nearly double the size of its original version with a higher ceiling and more natural light.

Apple Store fifth avenue new york redesign exterior 091919 big jpg large 2x

Steve Jobs opened the store in 2006 and personally welcomed the first customers to enter the cube. Since then, Apple Fifth Avenue has had over 57 million visitors, more annually than the Statue of Liberty or Empire State Building.

“Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products,” said Tim Cook, Apple’s CEO.

Apple Store fifth avenue new york redesign interior 091919 big jpg large 2x

Apple Store fifth avenue new york redesign staircase 091919 big jpg large 2x

The redesigned plaza is lined by 28 honey locust trees bordered with linear fountains. At the center stands the iconic glass cube flanked by 18 mirror-glass Skylenses and 62 skylights that flood natural light into the expanded store below. Visitors enter by descending the new stainless steel spiral staircase, or by riding the dynamic circular elevator into the grand hall.

“We couldn’t be more excited and more ready to welcome customers back to Apple Fifth Avenue,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “Not only is the new space and experience absolutely inspiring, our amazing retail Geniuses, Creative Pros and Specialists have worked so hard preparing for this day. Who they are, and the talents they bring, are so essential to the excellence we strive for at Apple.”

Apple Fifth Avenue reopens tomorrow at 8 a.m. local time.