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In a blog post titled “Happy birthday and farewell, SMS! It’s time for RCS,” Google highlights how Apple refuses to adopt RCS and continues to rely on SMS when iPhones users people with Android devices.
The article, which celebrates 30 years since a software engineer sent the world’s first SMS message, also details three main reasons why the whole industry should get behind RCS.
1. Security is front and center
RCS enables end-to-end encryption, while SMS does not. This means that all one-on-one texts sent using Messages by Google, for example, are encrypted, so they’re private and safe and can only be seen by the sender and the recipient.
2. It upgrades the conversation
SMS texting lacks a lot of what smartphones are capable of doing, but RCS means you can send and receive high-quality photos and videos, see real-time typing indicators, read receipts, and more.
3. It’s the industry’s modern standard
All of the major mobile carriers and manufacturers have adopted RCS as the standard, except for Apple.
“RCS is designed to work universally, so no matter where you live, who makes your phone or what it runs on, you can enjoy the same texting experience,” Google says.
“Hopefully Apple can #GetTheMessage so we don’t have to keep waiting to remove the whole “green-versus-blue bubble” thing,” Google continues.
A few months back, Google’s Android group launched a website dedicated to advocating for Apple to adopt the RCS text messaging standard in iMessage.
Texting a friend with a different phone than you should be no problem… Right? @Apple? #GetTheMessage pic.twitter.com/Qa1TDkmUSK
— Android (@Android)
The campaign focuses on Apple’s “green bubble” experience when messages are delivered over the SMS and MMS standards, such as the lack of typing indicators, and compressed images.
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The GSMA standard version of RCS, which is what Apple would have to implement, is inferior and does not support end-to-end encryption. Only Google’s proprietary version, which is not in the GSMA standard does, so Apple can’t implement that.
Edit: It would still be nice to have the standard RCS ofcourse.
Your suggestion is to stick with SMS because RCS doesn’t support E2E encryption? Am I reading that right?
No, I don’t see where I said that. I’m saying Google is being cheeky. RCS would still be nice to have as is, but Google is going on and on about E2E which is proprietary.